The social media manager plays a very important role in the social media marketing plan of every brand. It is responsible for generating advertising proposals in social media but not before analyzing elements such as: target audience, market, equipment needed and another set of factors that will lead to the success of the strategies designed.
But who can be a social media manager? What skills should you have? These are the 7 most important.
1. Strategist and curious
A social media manager must create really creative proposals, and that is achieved with strategic ideas that derive from the curiosity that a person must have. Must define the objectives of social network management by visualizing and fully believing in their fulfillment.
2. Correct deed
You can not be in social networks without knowing how to correctly send the message (the main idea of the business) and with this we refer from, know how to write correctly, to do it with persuasion methods that manage to captivate users.
3. Design capability
Although the social media manager ultimately does not devote to creating images to be published, it must have some knowledge of what a good graphic should have to attract interaction, in order to properly guide the person who will do it.
4. Analytical thinking
The analysis is vital for all social media management because it can create ideal tactics to attract followers, likes, comments, among other metrics, of the desired market sector. In addition, the behavior of users with the brand is prevented and predicted.
5. Understanding the audience and media platform
A manager of a company’s social networks must know the people deeply they want to capture, because if they do not they will not know how to get their attention. In the same way, once this is known, it is necessary to determine in which platform the calls should be made.
6. Passion for what it does
Knowing the company for which he works and exercising his functions with passion and love so that the workflow is supported and led to success.
7. Adaptability to change
Social platforms are constantly changing, motivated by the same change that users reflect: their behaviors and tastes are transformed over time. Social media managers must adapt to these changes and continue to design plans with new objectives.